Old Navy

Old Navy
Old Navy sells clothes and accessories for men, women, teens, kids, and baby. Shop online or find stores across the U.S. and Canada.
www.oldnavy.com

Women's Dresses - Evening Short Casual Long | Old Navy
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Old Navy - Wikipedia, the free encyclopedia
Old Navy is a brand of clothing and chain of stores owned by Gap, Inc. Old Navy's corporate operations are within Gap in San Francisco and San Bruno, California. ...
en.wikipedia.org

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{{Infobox_Company | company_name = Old Navy Clothings Co.| company_logo = ]| company_type = [Subsidiary| company_slogan = Get Your [Fashion| foundation = | location = [San Francisco, California| industry = [Retailing| products = Family [clothing and [Fashion accessory| homepage = http://www.oldnavy.com/ oldnavy.com| -->

Old Navy is a brand of clothing and chain of stores owned by The Gap (clothing retailer). Old Navy's corporate operations are within Gap (clothing retailer) in San Francisco and San Bruno, California, California. It is one of the first major corporations to house headquarters in the new Mission Bay, San Francisco, California district of San Francisco. Gap, Inc. was run by President and CEO Paul Pressler from September 2002 - January 22, 2007. Mr. Robert J. Fisher will serve as Interim Chief Executive Officer commencing January 22, 2007.United States Securities and Exchange Commission, Form 8-K

History Old Navy opened its first three stores in Colma, California, San Leandro, California and Pittsburg, California in Northern California in 1994http://www.oldnavy.com/customerService/info.do?cid=3337. These first three stores were originally constructed as Gap Warehouse stores. The size and scale of the stores were larger and more diverse than any stores opened by the company before. Within the first year of existence, Old Navy opened 57 stores. As of 2007, Old Navy has more than 1,000 stores in the United States and CanadaGap Inc. Store Count, as of August 4, 2007 . The largest Old Navy stores are its flagship stores, located in New York City, the Mall of America, Seattle, Washington, Chicago, and San Francisco, Californiahttp://www.oldnavy.com/customerService/info.do?cid=3334. The largest of these is located on Market Street, San Francisco, California in San Francisco, California.

In 1994, the Founder of Gap, Inc. and the CEO were visiting Paris, France and came upon a place distinctly named Old Navy and it struck a chord with them. (The Old Navy official site says, "Old Navy was named after a bar in Paris."Old Navy branding information) A branding consultant two weeks before the trip abroad had presented them with the name 'Elevator'. The concept name was received with mixed reviews. It has been said that the name was chosen because the stores were to imitate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor and the name Old Navy stuck.

The online store, oldnavy.com, launched operations in 2000.

In 1999, Old Navy expanded its franchise to 6 locations in Puerto Rico. In 2001, Old Navy opened 12 stores in the Greater Toronto Area, Canada. Furthermore, in 2004, 7 stores were opened in the province of Quebec (including 6 in the Montreal Area).

Concept Old Navy's target market largely consists of middle class and upper class families and teenagers. The clothing is more affordable than its other The Gap (clothing retailer) counterparts, as well as that of rival stores like American Eagle Outfitters, Aéropostale (clothing), Abercrombie & Fitch, and Hollister Co.. Old Navy's stores contain specialized sections for infants, boys, girls, men, and women. Most recently, Old Navy launched a re-worked line of denim for women sizes 0 to 20. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses, along with a line of clothing and toys for dogs.

For many years Old Navy has attempted to put out a product a year that focuses on attempting to catch on, some more successful than others. The products that stand out are the Tech Vest and the Performance Fleece. Those two were the most successful and from there they went downhill.

Flagship stores also have "collection" business clothes for women, plus size and maternity sections. As of summer 2007 however, plus-size clothing is only available online and has been pulled from all stores due to low sales. Previously, Old Navy attempted to launch a bath and body line, called ONbody, but dropped the effort after only a few months.

Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an Flag of the United States. Each year's shirt features a slightly altered flag graphic with the year listed underneath. Alternatively, they also offer shirts with the Flag of Puerto Rico on them. In its Canadian stores, a similar shirt with the Flag of Canada is sold.

Within the next five years, Old Navy plans to renovate all their US stores. The new Old Navy will have hardwood floors, natural lighting, and a garden inside the store. Old Navy hopes to shed its warehouse-like atmosphere and induce a more comfortable, natural shopping experience.

Starting late September 2007, Old Navy offers Old Navy Visa cards. Unlike the regular ON credit card, these cards can be used anywhere but still bear the Old Navy logo on the front. Customers get 5% cash back on purchases at any Gap Inc. store (Gap, Baby Gap, Banana Republic, Old Navy), and 1% cash back on all other purchases. The previous "Stuff 'n Save" promotions and the 10% off your first purchase are still included.

Effective October 1st, Todd Oldham will become Old Navy's creative director.

Advertisement campaigns The most notable aspect of Old Navy's television advertisements are their kitschy, satirical and corny tone toward a retro time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecuing. A common tagline used in their campaigns is " insert clothing article here for the whole family!"

Old Navy is also known for its advertising campaigns featuring celebrities such as Molly Sims, Morgan Fairchild, Joan Collins, Fran Drescher, Vanessa Anne Hudgens, Kristin Chenoweth, Tim Armbruster and Lil' Kim. Another popular spokesperson was former Vogue (magazine) editor Carrie Donovan, who often appeared in ads with company "spokesdog," Magic. According to Gap Inc., Magic, an Airedale terrier mix, was rescued from the streets of San Jose, California. Magic remains an informal mascot of the company, though Donovan has since died.

Old Navy started a contest in June 2006 to choose a new mascot dog to replace Magic through a nationwide search contest. Paco, a mixed breed male from Venice Beach, California, was announced as the new Old Navy mascot on July 23, 2006.

The Jeffersons stars Isabel Sanford and Sherman Hemsley appeared in a number of Old Navy television commercials in the late 1990s and early 2000s until Sanford died.

The soundtracks played at Old Navy feature up-beat, modern music. Songs are mostly current, include remixes and indie beats, as well as upbeat pop and R&B/Hip Hop records.

References

External links

Official website
Gap Inc. - Parent company website

Old Navy
Casual clothing for men, women and children.

Old Navy
Oldnavy.com provides the latest fashions at great prices for the whole family. Shop Men's, Women's and Kids' departments, Womens Plus, and clothing for baby and maternity wear.

Old Navy - Wikipedia, the free encyclopedia
Old Navy is a brand of clothing and chain of stores owned by Gap, Inc. Old Navy's corporate operations are within Gap in San Francisco and San Bruno, California.

YouTube - old navy commercial - natalia sweater
the fair isle sweater collections spot with natalia costa, blake kutcha, nina keita, ruslana. music: ingrid michaelson

newscast | OLD NAVY
Ref: 150796. Company: OLD NAVY; The company logo outside an Old Navy Clo... Release Date: 2004-12-10 . More details...

Old Navy
2. Old Navy Wikipedia, the free encyclopedia Old Navy is a brand of clothing and chain of stores owned by Gap, Inc. Old Navy's corporate operations...

The Old Navy
This page features a classic Navy photograph from 1888, with other images it has inspired. ... Naval Historical Center home page. Return to Online Library listing. DEPARTMENT OF ...

Gap Inc. - Our Brands - Old Navy
Learn about the Old Navy brand. ... Old Navy offers great fashion at great prices, for everyone. For more than a decade, Old Navy has been famous for bringing customers on-trend ...

Old Navy - What does ON stand for? Acronyms and abbreviations by the ...
What does ON stand for? Definition of Old Navy in the list of acronyms and abbreviations provided by the Free Online Dictionary and Thesaurus.

Coupon Chief : View Store Details
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